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  • 28+ Marketing Frameworks
  • 50+ Examples, Real-world Insights
  • From Fundamentals to Advanced Strategies

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About Marketing Frameworks Explained

With over 28+ marketing frameworks, this e-book is your comprehensive guide to mastering the art and science of marketing.

From fundamental concepts such as supply and demand, market research, and segmentation, to intricate frameworks like STP marketing models, Ansoff Matrix, and the Blue Ocean Strategy, this e-book covers it all.

Dive into real-world scenarios – with 50+ illustrations for clear, easy understanding.

It isn’t just about the theory; we’ve made sure to include content that guides you through implementing these frameworks, be it creating customer personas, devising a selling point, or adapting and evaluating your marketing strategies.

‘...frontrunner in delivering top-tier digital business resources...’

‘...has been making waves with its flagship product...’

‘...consistent emphasis on simplifying complex business topics...’

‘...shaping the future of digital business learning...’

‘...valuable resource in the ever-evolving world of business education...’

Table of contents

  1. Introduction to marketing strategies
    1. Definition of marketing
    2. What marketing isn’t?
    3. What exactly is marketing strategy?
    4. Importance of marketing strategy
    5. Why do you need a marketing strategy?
    6. Impact on organizations and communication
  2. Understanding marketing basics
    1. Supply and demand
    2. Explaining demand
    3. Explaining supply
    4. Finding an equilibrium
    5. Theory or law?
  3. Market research
    1. Understanding market research
    2. Primary market research
    3. Secondary market research
    4. Types of market research
      1. Face-to-face interviews
      2. Focus groups
      3. Phone research
      4. Survey research
      5. Online market research
    5. How to do market research
    6. Benefits of market research
  4. Basics for the segmentation of industrial market
    1. Definition and foundations of industrial market segmentation
    2. Influence of industrial market segmentation on industrial marketing strategies
  5. Basics of product positioning
    1. Meaning of “product positioning”
    2. Positioning types
      1. Price
      2. Quality
      3. Differentiation
      4. Convenience
      5. Customer service
    3. Advantages of product positioning
  6. Relationship between the company and the market
    1. Finding your ideal customers
    2. Customer persona construction
    3. Making a selling point
    4. Formulating ad campaigns
    5. Promoting recognition and acceptance of your brand
    6. Evaluating and adapting
  7. Marketing mix and the 7p’s of marketing
    1. 7ps of marketing – understanding the concept
    2. 1st of 7p’s of marketing – product
    3. 2nd of 7p’s of marketing – price
    4. 3rd of 7p’s of marketing – place
    5. 4th of 7p’s of marketing – promotion
    6. 5th of 7p’s of marketing – people
    7. 6th of 7p’s of marketing – process
    8. 7th of 7p’s of marketing – physical evidence
    9. Marketing mix process
    10. Marketing mix physical evidence
  8. SWOT Analysis
    1. Understanding SWOT analysis
    2. SWOT analysis’s key elements
      1. Strengths
      2. Weaknesses
      3. Opportunities
      4. Threats
    3. SWOT table
    4. How to do a SWOT analysis?
  9. STP Marketing Model
    1. What is STP marketing model?
    2. How does STP model work?
    3. STP marketing process
    4. Importance of the STP marketing model
    5. Examples of STP marketing models
      1. Nike
      2. Mcdonald’s
      3. Iphone
  10. Porter’s 5 Forces
    1. Understanding the Five Forces of Porter
      1. Industry competitiveness
      2. Potential for new competitors in an industry
      3. Supplier influence
      4. Customer power
      5. Threat of substitution
    2. What Function Do Porter’s Five Forces Serve?
  11. ANSOFF MATRIX
    1. Understanding the Ansoff Matrix
      1. Market penetration
      2. Market development
      3. Product development
      4. Diversification
  12. BCG Growth-Share Matrix
    1. BCG Growth-Share Matrix: An Overview
      1. Pets or dogs
      2. Cash cows
      3. Stars
      4. Question marks
      5. Limitations of the matrix
    2. A BCG Growth Matrix example
  13. AIDA MODEL
    1. AIDA Model Hierarchy
      1. First step: attention
      2. Second step: interest
      3. Third step: desire
      4. Fourth step: action
    2. New Developments in the AIDA Model
      1. AIDCAS model
      2. REAN model
      3. NAITDASE model
  14. Marketing Funnel
    1. Advantages of Marketing Funnels
  15. Kotler’s 5 A’s of Sales Marketing
    1. What are Kotler’s 5 A’s?
    2. Kotler’s 5 A’s of the customer path stages
      1. Aware
      2. Appeal
      3. Ask
      4. Act
      5. Advocate
  16. Blue Ocean Strategy
  17. PESTLE Analysis
    1. PESTLE Elements
  18. Pirate Metrics, AAARRR Framework
    1. Awareness
    2. Acquisition
    3. Activation
    4. Revenue
    5. Retention
    6. Referral
  19. Hook Model
    1. Hook Model: How Does It Operate?
      1. Trigger
      2. Action
      3. Variable rewards
      4. Investment
  20. STEPPS Framework
    1. Social Currency
    2. Triggers and Emotions
    3. Public and Practical Value
    4. Stories
  21. Honeycomb Model
    1. Seven Social Media Honeycomb Components
    2. Implementing the Honeycomb Method in SMM
  22. Bullseye Marketing Framework
    1. Step 1: Consider Your Target Audience
    2. Step 2: Review the traction channels in the Bullseye Framework
    3. Step 3: Monitor Your Customer Acquisition Cost
    4. When should you use the Bullseye Framework?
  23. RACE Model
    1. What does RACE stand for?
      1. Reach
      2. Act
      3. Convert
      4. Engage
    2. Should you choose the RACE model?
  24. Lean Canvas Model
    1. Exploring the 9 Key Components of the Lean Canvas
      1. Problem
      2. Customer segments
      3. Unique value proposition
      4. Solution
      5. Channels
      6. Revenue streams
      7. Cost structure
      8. Key metrics
      9. Unfair advantage
    2. How to fill Lean Canvas?
  25. Pragmatic Marketing Framework
  26. Jobs-to-be-Done: A Framework for Customer Needs
    1. Who are your customers?
    2. What types of jobs are they getting done?
    3. Customer’s desired outcomes
    4. What are the implications?
  27. Flywheel Model
    1. Flywheel Marketing Model’s Benefits
    2. Various components and advantages of the flywheel model
    3. 5 Ways to Use Flywheel Marketing Model to Deliver Better Customer Experiences
  28. SERVQUAL Model of Service Quality
    1. History of the SERVQUAL Model
    2. SERVQUAL Model of Service Quality and it’s shortcomings
    3. Expectancy pattern
    4. SERVQUAL Model of Service Quality Dimensions
    5. Five gaps of the SERVQUAL Model of Service Quality
      1. Knowledge gap
      2. Standards gap
      3. Delivery gap
      4. Communications gap
      5. Satisfaction gap
  29. ZMOST framework
    1. Methodologies
    2. Benefits
  30. 5C Analysis
    1. Company
    2. Collaborators
    3. Customers
    4. Competitors
    5. Context
  31. Net Promoter Score
    1. Utilizing the Net Promoter Score
    2. Breakdowns of scores
    3. How to determine your Net Promoter Score (Example)
  32. Content Marketing Matrix
    1. What is a Content Marketing Matrix?
    2. How does the content matrix actually operate?
    3. Content Marketing Matrix Axes
    4. What advantages does the content marketing matrix offer?
  33. Service-dominant logic
    1. What is service-dominant logic?
    2. Ten underlying assumptions of S-D Logic
  34. Product Strategy and Management
    1. Product Life Cycle
    2. How the Product Life Cycle Works
      1. Introduction stage
      2. Growth stage
      3. Maturity stage
      4. Decline stage
    3. Advantages of Using the Product Life Cycle
  35. Target Market
    1. How Do You Define Your Product’s Target Market?
    2. What Are the 4 Target Segmentation?
      1. Geographic Segmentation
      2. Demographic segmentation
      3. Psychographic Segmentation
      4. Behavioral segmentation
    3. Example of a Target Market
    4. Target Markets: Why Are They Important?
  36. Product-Market Fit
    1. Why is it Important?
    2. Who is in charge of ensuring product-market fit?
    3. How is the Product-Market Fit Index Calculated?
    4. How Can Your Product Achieve It?
  37. Competitor analysis
    1. Identify Your Competitors
    2. Collect data
    3. Analyse Data
    4. Use the Insights
    5. Monitor and Update
  38. Product Positioning Statement
    1. Four Parts of a Product Positioning Statement
      1. Target audience
      2. Pain points
      3. Alternatives and competitors
      4. Product differentiators
  39. BCG Matrix
    1. What is a BCG matrix?
    2. What advantages does a BCG matrix offer?
    3. What are the limitations of a BCG matrix?
    4. How do you create a BCG matrix?
    5. BCG quadrant
      1. The star
      2. Cash cows
      3. Dogs
      4. Question marks
    6. How do you use the BCG matrix to strategize?
    7. Four ways to strategize for your company using the BCG matrix
    8. What is the role of cash flow in the BCG matrix?
    9. What is a real example of the BCG matrix?
  40. GE-McKinsey Matrix
    1. Origins
    2. Strategic implications
    3. Selectivity/Earnings Strategy
  41. Product positioning
    1. How do you define a unique selling position?
    2. How to identify your unique selling position?
  42. What is product positioning?
    1. Why is the positioning of a product important?
    2. What are the types of product positioning?
      1. Price-based positioning
      2. Lifestyle-based positioning
      3. Characteristics based positioning
      4. Quality or prestige-based positioning
  43. Positioning mapping
    1. Creating a positioning map
  44. Choice of marketing channels
    1. Factors influencing choice of a marketing channel
    2. Target Market Coverage
    3. Product-Related Factors
      1. Unit value
      2. Perishability
      3. Dimension and weight
      4. Standardization
      5. Product’s technical nature
    4. Product life-cycle stage
    5. Competitive environment
    6. Company resources and capabilities
  45. Offline Marketing Channels
    1. Retail Outlets
    2. Direct Mail
    3. Telemarketing
    4. Trade Shows
    5. Events
  46. Online Marketing Channels
    1. Email Marketing
    2. Social Media Marketing
    3. Content Marketing
    4. Search Engine Optimization (SEO)
    5. Pay-Per-Click (PPC) Advertising
    6. Affiliate Marketing
    7. Influencer Marketing
  47. Emerging Marketing Channels
    1. Mobile Marketing
    2. Virtual Reality/Augmented Reality Marketing
    3. Voice Search Optimization
  48. Key Performance Indicators (KPIs) for Channel Performance
    1. Sales Revenue
    2. Customer Acquisition Cost (CAC)
    3. Customer Lifetime Value (CLV)
    4. Conversion Rate
    5. Customer Retention Rate
    6. NPS (Net Promoter Score)
    7. Social Media Engagement
    8. Web Traffic Sources
    9. Email Click-Through and Open Rates
    10. Return on Investment (ROI)
  49. Marketing Budgeting
    1. Factors influencing marketing budget
      1. Business Size and Stage
      2. Industry Norms
      3. Business objectives and goals
      4. Market Opportunities and Challenges
  50. Setting a Marketing Budget
    1. Percentage of Sales Method
    2. Competitive Parity Method
    3. Objective and Task Method
    4. Zero-Based Budgeting Method
  51. Allocating the Marketing Budget
    1. Through marketing channels
    2. Through Marketing Activity
    3. By Product or Service Line
    4. By Geographic Market
    5. By Customer Segment
  52. International Market
    1. Cultural Factors
    2. Economic Factors
    3. Legal and Political Factors
    4. Localization Versus Standardisation
  53. Market Entry Strategies
    1. Direct Exporting
    2. Indirect Exporting
    3. Licensing
    4. Franchising
    5. Joint Ventures
    6. Strategic Partnerships
    7. Foreign Direct Investment (FDI)
  54. Understanding Consumer Behavior
    1. Why is Consumer Behavior Important?
    2. Different types of consumer behavior
      1. Impulsive Buying Behavior
      2. Habitual Buying Behavior
      3. Variety-Seeking Buying Behavior
      4. Social Buying Behavior
      5. Ethical Buying Behavior
  55. Process of Consumer Decision-Making
    1. Problem Recognition
    2. Evaluation of Alternatives
    3. Purchase Decision
    4. Post-Purchase Behavior
  56. Conclusion

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  • Optimize pricing and market entry strategies
  • Learn from seven detailed buyer personas
  • 60+ illustrations with real-world examples

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About Market Research Explained

Unlock the power of market research and take your business to the next level with Market Research Explained – designed for professionals, entrepreneurs, and business students alike.

Explore the differences between consumer and business market research, delve into qualitative vs. quantitative research methods, and learn how to analyze and visualize data effectively. Gain insights into creating buyer personas and utilizing analytical frameworks such as SWOT, PESTLE, and Porter’s Five Forces.

With detailed explanations and real-world examples, Market Research EXPLAINED is your go-to resource for navigating the complexities of market research and achieving business success.

‘...frontrunner in delivering top-tier digital business resources...’

‘...has been making waves with its flagship product...’

‘...consistent emphasis on simplifying complex business topics...’

‘...shaping the future of digital business learning...’

‘...valuable resource in the ever-evolving world of business education...’

Table of contents

  1. Introduction to Market Research
    1. Definition and Importance of Market Research
    2. Different Types of Market Research
  2. Understanding Markets
    1. Understanding Customers
    2. Market Segmentation and Demographics
    3. Industry Valuation, Trends, and Flow
  3. Primary and Secondary Market Research
    1. Comparing Primary vs Secondary Market Research
    2. Advantages and Limitations
  4. Consumer and Business Market Research
    1. Difference between Consumer (B2C) and Business (B2B) Market Research
    2. Difference between B2C and B2B Buyer Personas
    3. Extending to B2B2C Market Research
    4. Examples of Both Types of Buyer Personas
  5. Qualitative vs Quantitative Research
    1. Definitions and Comparisons
    2. When to Use Qualitative or Quantitative Research
    3. How to Analyze Qualitative Data
      1. Techniques for Analyzing Textual or Visual Data
      2. Software Tools Commonly Used in Qualitative Analysis
    4. How to Analyze Quantitative Data
      1. Statistical Techniques and Tools for Data Analysis
      2. Visualizing Data for Better Insights
  6. Data Collection Methods
    1. Interviews and Depth Interviewing
    2. Surveys: Design and Implementation
    3. Experiments and Field Trials
    4. Observational Research
    5. Polls: Quick Feedback on Specific Questions
    6. Longitudinal Studies: Tracking Changes Over Time
    7. Case Studies: In-Depth Study of a Single Subject or Group
    8. Document and Record Review: Analyzing Existing Data Sources
  7. Focus Groups
    1. When Do You Use Focus Groups?
    2. Planning and Recruiting Groups
    3. Areas Of Special Consideration
    4. Moderating Focus Groups
    5. Analyzing Focus Group Data
    6. Common Challenges and Solutions
  8. The Buyer Persona
    1. What is a Buyer Persona?
    2. Why are Buyer Personas Important in Marketing?
    3. Key Characteristics of an Effective Buyer Persona
    4. Different Types of Buyer Personas
      1. Bargain Hunter
      2. Innovator
      3. Loyalist
      4. Eco-Conscious Shopper
      5. Practical Purchaser
      6. Quality Seeker
      7. Indecisive Customer
    5. How to Create Buyer Personas
    6. Buyer Persona Template
    7. What is a negative buyer persona?
  9. Analytical Frameworks
    1. SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats
    2. Competitor Analysis: Identifying and Analyzing Key Competitors
    3. VRIO Framework: Value, Rarity, Imitability, Organization
    4. PESTLE Analysis: Political, Economic, Social, Technological, Environmental, Legal
    5. Porter’s Five Forces Analysis
    6. BCG Matrix: Portfolio Management
    7. Ansoff Matrix: Market Development Strategy
    8. Balanced Scorecard: Performance Measurement
    9. Value Chain Analysis: Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales, Service
    10. Blue Ocean Strategy: Creating New Market Space
  10. SEO Research
    1. What is keyword research?
    2. Why is keyword research important?
    3. Tools that you should test
      1. Google Analytics
      2. SEMrush
      3. Ahrefs
      4. Google Keyword Planner
    4. Advanced Keyword Research Techniques
      1. Long-Tail Keywords
      2. Competitor Keyword Analysis
  11. The Business Model Canvas
    1. Overview of the Key Building Blocks
    2. Detailed Exploration of Each Component:
      1. Customer Segments
      2. Value Proposition
      3. Channels
      4. Customer Relationships
      5. Revenue Streams
      6. Key Resources
      7. Key Activities
      8. Key Partnerships
      9. Cost Structure
  12. Product Development and Innovation
    1. What is a Minimum Viable Product (MVP)?
    2. Defining Your MVP
    3. Low-Fidelity MVPs
      1. Concept MVPs: Explaining the Product Idea without a Functional Model
      2. Mock-up MVPs: Visual or Diagrammatic Representations of the Product
      3. Explainer Video MVPs: Using Video to Gauge Interest and Explain the Product
      4. Landing Page MVPs: Testing Market Interest through Pre-Launch Sign-ups
    4. High-Fidelity MVPs
      1. Single-Feature MVPs: Focusing on One Core Functionality
      2. Prototype MVPs: A Working Model with Limited Features for Early Feedback
      3. Piecemeal MVPs: Combining Existing Tools and Services to Create a Functional Product
      4. Wizard of Oz MVPs: Creating the Illusion of a Functional Product Behind the Scenes
    5. Examples of Successful MVPs
    6. Scaling from MVP to Full Product
  13. Using Market Research Strategically
    1. Optimizing Pricing Strategies through Market Research
    2. Using Market Research to Enter New Markets
    3. Leveraging Market Research for New Product/Service Launch
    4. Enhancing Customer Satisfaction through Market Research
  14. Total Addressable Market (TAM): Defining and Calculating
    1. Overview and Definition
    2. Methods for Calculating TAM
      1. Top-Down
      2. Bottom-Up
      3. Value Theory
      4. Referring to External Research
  15. Serviceable Available Market (SAM): Identification and Strategies
    1. Overview and Definition
    2. Methods for Calculating SAM
      1. Market Segmentation Analysis
      2. Geographic and Demographic Analysis
      3. Customer Needs and Usage Patterns
    3. Strategies for Targeting SAM
      1. Product Differentiation Strategy
      2. Market Segmentation Strategy
      3. Competitive Analysis and Positioning
  16. Serviceable Obtainable Market (SOM): Estimation and Utilization
    1. Overview and Definition
    2. Methods for Estimating SOM
      1. Conversion Rate Analysis
      2. Sales and Distribution Capacity Analysis
      3. Competitor Market Share Analysis
    3. Strategies for Capturing SOM
      1. Strategic Partnerships and Alliances
      2. Sales Channel Development
      3. Customer Retention Programs
  17. Demand Forecasting: Predicting Market Demand
    1. Expert Opinion and Delphi Method
    2. Time Series Analysis (Trend Analysis, Seasonal Analysis)
    3. ARIMA Models (AutoRegressive Integrated Moving Average)
    4. Econometric Modeling (incorporating external variables)
    5. Bass Diffusion Model (for products with no historical data)
  18. Value Chain Analysis
    1. Key Components of the Value Chain
    2. Conducting a Value Chain Analysis
    3. Identifying Value Creation
    4. Optimizing the Value Chain
    5. Integrating Value Chain Analysis with Strategic Planning
  19. Pricing Models & Strategies
    1. Why it’s crucial to get the price right
    2. Understanding price sensitivity through conjoint analysis
    3. What is a Pricing Matrix?
    4. Value-Based Pricing
    5. Competitive Pricing
    6. Penetration Pricing
    7. Dynamic Pricing
    8. Geographic Pricing
    9. Cost-Plus Pricing
    10. Bundle Pricing
    11. How to the right pricing model for your business?
  20. Market Research Key Performance Indicators (KPIs)
    1. Leading vs. lagging indicators in market research
    2. Response Rates
    3. Survey Completion Rates
    4. Net Promoter Score (NPS)
    5. Margin of Error
    6. Sample Homogeneity
    7. Time to Insight
    8. Cost Per Insight
    9. Return on Research Investment (RORI)
    10. Setting Smart KPIs

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  • SWOT, Monte Carlo, EMV and more
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About Risk Management Explained

Learn about the fundamental concepts of risk management, including its distinction from crisis management. Uncover various risk factors such as strategic risks, compliance risks, operational risks, financial risks, and reputational risks.

Dive into risk assessment techniques, encompassing impact vs probability, risk tolerance, and risk identification methods such as SWOT analysis. Master the art of qualitative and quantitative risk analysis with tools like Risk Probability-Impact Matrix and Monte Carlo Simulation.

Explore effective risk mitigation strategies, and acquaint yourself with global risk management frameworks like ISO 31000 and COSO ERM. Additionally, delve into industry-specific risk management practices in finance, IT, and supply chain, and learn about the cutting-edge AI-driven risk management solutions.

‘...frontrunner in delivering top-tier digital business resources...’

‘...has been making waves with its flagship product...’

‘...consistent emphasis on simplifying complex business topics...’

‘...shaping the future of digital business learning...’

‘...valuable resource in the ever-evolving world of business education...’

Table of contents

  1. Introduction to Risk Management
  2. Risk Management vs Crisis Management
  3. Risk Factors and Triggers
  4. Strategic Risks
    1. Market Competition
    2. Changing Consumer Preferences
    3. Technological Innovations
    4. Mergers and Acquisitions
  5. Compliance Risks
    1. Regulatory Changes
    2. Data Protection and Privacy Laws
    3. Environmental Regulations
    4. Industry-Specific Regulations
  6. Operational Risks
    1. Supply Chain Disruptions
    2. Information Technology Failures
    3. Process Failures
    4. Human Errors
  7. Financial Risks
    1. Market Risks: Interest Rate Risk, Foreign Exchange Risk, Commodity Price Risk
    2. Credit Risks: Counterparty Default, Concentration Risk
    3. Liquidity Risks
    4. Operational Risks: Fraud, Processing Errors
  8. Reputational Risks
    1. Social Media and Online Reputation
    2. Media Coverage
    3. Stakeholder Relationships
  9. Risk Assessment
    1. Risk Evaluation: Impact vs Probability
    2. Risk Tolerance and Appetite
    3. Risk Identification Techniques: Brainstorming, SWOT Analysis, Scenario Analysis
  10. Risk Analysis
    1. Qualitative Risk Analysis
    2. Risk Probability-Impact Matrix
    3. Expert Judgment
    4. Risk Data Quality Assessment
    5. Quantitative Risk Analysis
    6. Sensitivity Analysis
    7. Expected Monetary Value (EMV) Analysis
    8. Monte Carlo Simulation
    9. Discrete-Event Simulation
  11. Risk Mitigation
    1. Risk Avoidance
    2. Risk Reduction
    3. Risk Sharing
    4. Risk Acceptance
  12. Risk Monitoring and Reporting
  13. Risk Management Frameworks
    1. ISO 310
    2. COSO ERM Framework
    3. The Basel Accords
    4. NIST Risk Management Framework
  14. Risk Management in Different Industries
  15. Financial Risk Management
    1. Hedging
    2. Diversification
    3. Credit Risk Analysis
    4. Stress Testing
  16. IT Risk Management
    1. IT Risk Assessment
    2. Implementation of Security Measures
    3. Regular IT Audits
    4. Incident Response Planning
  17. Project Risk Management
    1. Project Risk Assessment
    2. Risk Response Planning
    3. Contingency Planning
    4. Regular Project Reviews
  18. Supply Chain Risk Management
    1. Supply Chain Visibility
    2. Supplier Risk Assessment
    3. Diversification of Supply Sources
    4. Contingency Planning and Business Continuity Planning
  19. AI-driven Risk Management Solutions
    1. Predictive Analytics
    2. Natural Language Processing for Risk Analysis
    3. Machine Learning for Pattern Recognition
    4. Automated Risk Response
    5. Machine Learning for Optimizing Risk Mitigation Strategies
    6. AI in Compliance and Regulatory Risk Management

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  • Design a comprehensive brand strategy
  • Monitor your brand’s performance

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About Brand Development Explained

Transform your business with “Brand Development Explained,” a comprehensive guide that demystifies the process of brand development and helps you create a powerful and unforgettable brand. This essential resource equips you with the knowledge and tools necessary to craft a strong brand identity and make a lasting impression on your target audience.

In this ebook, you will learn about the importance of brand development, the five elements of a strong brand, and the process of creating a brand strategy. Additionally, you’ll explore designing your brand’s visual identity, developing a consistent brand voice, and implementing your brand strategy across various channels.

‘...frontrunner in delivering top-tier digital business resources...’

‘...has been making waves with its flagship product...’

‘...consistent emphasis on simplifying complex business topics...’

‘...shaping the future of digital business learning...’

‘...valuable resource in the ever-evolving world of business education...’

Table of contents

  1. Introduction
  2. What is Brand Development?
  3. The Importance of Brand Development
  4. Five Elements of a Strong Brand
    1. Brand Purpose
    2. Brand Promise
    3. Brand Identity
    4. Brand Personality
    5. Brand Positioning
  5. Brand Strategy: Creating a Roadmap for Success
  6. Establishing Your Brand Vision and Mission
  7. Target Audience: Identifying and Understanding Your Ideal Customers
  8. Competitive Analysis: Understanding Your Market Landscape
  9. Brand Differentiation: Finding Your Unique Selling Proposition (USP)
  10. Crafting a Compelling Brand Story
  11. Designing Your Brand’s Visual Identity
    1. Logo Design
    2. Typography
    3. Color Palette
    4. Imagery
  12. Developing a Consistent Brand Voice
  13. Creating a Brand Style Guide
  14. Implementing Your Brand Strategy Across Channels
    1. Website
    2. Social Media
    3. Email Marketing
    4. Content Marketing
    5. Public Relations
  15. Brand Partnerships and Collaborations
  16. Brand Monitoring: Tracking Your Brand’s Performance
  17. Adapting Your Brand to Market Changes
  18. Conclusion

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]]> Ecommerce Explained https://business-explained.com/shop/ecommerce-explained/ Mon, 20 Nov 2023 09:08:30 +0000 https://new.business-explained.com/?post_type=product&p=775

PDF eBook

70

Pages

1-click download

  • E-commerce Business Models, Distribution, Success Factors
  • Cross-selling, Upselling, and SMART Goals
  • Hours of Research Simplified

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About Ecommerce Explained

This guide is designed to provide you with everything you need to know about setting up and running a successful online business.

In this ebook, we’ll explore the various types of Ecommerce business models, including B2B, B2C, and C2C. We’ll also cover key factors for Ecommerce success, such as knowing your ideal customer, choosing the right distribution channels, and delivering a fantastic shopping experience.

Additionally, we’ll discuss the importance of Cross-Selling and Upselling and the role of abandoned carts and retargeting ads in driving sales.

‘...frontrunner in delivering top-tier digital business resources...’

‘...has been making waves with its flagship product...’

‘...consistent emphasis on simplifying complex business topics...’

‘...shaping the future of digital business learning...’

‘...valuable resource in the ever-evolving world of business education...’

Table of contents

  1. Introduction
    1. Who should be online?
    2. How to get your store online?
    3. What is the cost of obtaining an Ecommerce website?
  2. Origin of Ecommerce
    1. Early Ecommerce Timeline
    2. Evolution of Online Payment Security
  3. Business to Business (B2B)
  4. Business to Consumer (B2C)
    1. B2C in the Digital World
    2. How is B2B different from B2C?
    3. What kind of company is a B2C?
    4. Company Examples
  5. B2B vs. B2C vs. C2C
  6. Types of Ecommerce Business Models
    1. Dropshipping
    2. Just-In-Time Purchasing
    3. Wholesaling
    4. Warehousing
    5. White-labeling
    6. Outsourced Fulfillment
    7. Subscriptions
    8. Rent and Loan Model
    9. Freemium Model
  7. Choosing the Right Ecommerce Business Model
  8. Choosing the Right Ecommerce Platform
    1. Web hosting
    2. Domain name
    3. High up-time
    4. Bandwidth
    5. User-friendly dashboard
    6. Ready-to-use and editable themes
    7. Extensive app-store with pre-built integrations
    8. Mobile optimized site and functionalities
    9. PCI compliance
    10. Sales channel integrations
    11. Inventory management
    12. SEO tools and capabilities
    13. Great customer support
    14. Ability to scale
    15. Checkout and payments
    16. Shipping partners
  9. Key Factors for Ecommerce Business Success
    1. Having a Professionally Developed Site
    2. Low Customer Acquisition Cost
    3. Provide Accurate Recommendations
    4. Simple UI/UX Design
    5. Be Transparent
    6. Boost Overall Engagement
    7. Implement Augmented Reality(AR)
    8. Maintaining high-quality products
    9. Improving store accessibility
    10. Making a wonderful first impression
    11. Users respond better to Video
    12. Social Commerce: What do you think?
  10. What is the Difference Between Cross-selling and Upselling?
    1. Upselling
    2. Cross-Selling
    3. Difference between cross-selling and upselling (Examples)
    4. Closing thoughts
  11. Should You Pocket Profits or Invest Them Back Into Your Ecommerce Business?
  12. The Importance of Abandoned Carts
  13. The Importance of Retargeting Ads
  14. SMART Goals and How to Make Them Happen
  15. How to Outsource Your Weaknesses?
    1. Customer Relationship Management (CRM)
    2. Invoicing
    3. Social Media Scheduling and Management
    4. Customer Support
    5. Appointment and Meeting Scheduling
    6. Collecting Feedback from Customers
    7. Office Supplies – Amazon Dash & Subscribe & Save
  16. Business Automation and What Should You Automate
    1. Point-based loyalty programs
    2. Tiered loyalty programs
    3. Paid loyalty programs
    4. Value-based loyalty programs
    5. When should your company implement a loyalty program
    6. The Benefits of Customer Loyalty Programs
  17. Conclusion

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]]> Customer Relationship Explained https://business-explained.com/shop/customer-relationship-explained/ Mon, 20 Nov 2023 09:39:52 +0000 https://new.business-explained.com/?post_type=product&p=778

PDF eBook

79

Pages

1-click download

  • 21 Customer Relationship Strategies
  • Must-have Guide for Business Enthusiasts
  • Hours of Research Simplified

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About Customer Relationship Explained

Developing strong customer relationships is essential to the success of any business. With 21 Customer Relationship Strategies, you’ll learn how to identify opportunities for improvement within the customer journey and develop operations management techniques so no stone goes unturned when utilizing Customer Relationship Strategies.

Whether you’re just starting out or established in the industry, our guide is an excellent resource for creating strong bonds with customers.

‘...frontrunner in delivering top-tier digital business resources...’

‘...has been making waves with its flagship product...’

‘...consistent emphasis on simplifying complex business topics...’

‘...shaping the future of digital business learning...’

‘...valuable resource in the ever-evolving world of business education...’

Table of contents

  1. Introduction
  2. Importance of Effective Customer Relationship
  3. Customer Service vs. Customer Relationship
  4. Customer Experience vs. Customer Relationship
  5. Customer Retention
  6. Customer Loyalty
  7. Customer Satisfaction
  8. Customer Feedback
  9. Investing in employee training
  10. Types of Customer Relationships
    1. Transactional Relationship
    2. Automated services
    3. Long-term
    4. Personal assistance
    5. Dedicated Personal assistance
    6. Self-Service
    7. Communities
    8. Co-creation
    9. Switching costs
  11. 21 Strategies to Build Strong Customer Relationships
    1. Exceed customer service
    2. Personalize customer relationships
    3. Understand customer psychology
    4. Prioritize customer experience
    5. Create unique value for customers
    6. Be proactive rather than reactive
    7. Be empathetic rather than defensive
    8. Share your concerns early
    9. Build multi-channel communication
    10. Keep organized customer files
    11. Utilize Customer Relationship Management (CRM) tools
    12. Award loyal customers
    13. Gather feedback and act on it
    14. Respond right away
    15. Follow up regularly
    16. Communicate with affirming language
    17. Establish regular quality controls
    18. Show you genuinely care
    19. Model the behavior you want to see
    20. Establish quarterly business reviews
    21. Remember that building strong relationships takes time
  12. Benefits of Positive Customer Relations
    1. Loyal Customer Base
    2. Enhanced Customer Satisfaction
    3. Competitive Advantage
    4. Strong Employee Morale
    5. Customer Recommendations
    6. Increased Lifetime value(LTV) of Customers
  13. Emotional Intelligence in Customer Relationship
  14. 5 Levels of Relationship Marketing
    1. Basic marketing
    2. Reactive marketing
    3. Accountable marketing
    4. Proactive marketing
    5. Partnership marketing
  15. Pros and Cons of Relationship Marketing
  16. Case Studies
    1. Apple
    2. Ikea
    3. AirBnB
    4. Southwest Airlines
    5. Casper
  17. Conclusion

Testimonials

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]]> Content Creation – Wow Your Audience https://business-explained.com/shop/content-creation-wow-your-audience/ Wed, 22 May 2024 12:44:43 +0000 https://business-explained.com/?post_type=product&p=28584

PDF eBook

232

Pages

1-click download

  • Master strategic content creation to drive audience engagement and action
  • Identify and tailor content to fit the unique preferences of your audience
  • Create compelling, diverse narratives that inspire

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About Content Creation – Wow Your Audience

Step into a world where content is not just produced but crafted with precision and creativity to meet the needs and ignite the passions of your audience.

This blueprint delivers the essential knowledge and tools you need to craft content that truly resonates with your audience, driving engagement and action.

‘...frontrunner in delivering top-tier digital business resources...’

‘...has been making waves with its flagship product...’

‘...consistent emphasis on simplifying complex business topics...’

‘...shaping the future of digital business learning...’

‘...valuable resource in the ever-evolving world of business education...’

Full table of contents

  1. The Evolution of Content
  2. The Diversity of Content Formats
    1. Online Content Marketing
    2. Social Media Content Marketing
    3. Infographic Content Marketing​​
    4. Blog Content Marketing
    5. Podcast Content Marketing
    6. Video Content Marketing​​
    7. eBook Content Marketing
    8. Email Content Marketing
    9. Webinar Content Marketing​​
  3. Elements of a Powerful Content Marketing Strategy
  4. Identifying Your Audience
  5. Understanding Audience Preferences
  6. Analyzing Audience Behavior
  7. The Empathy Map
  8. Tailoring Content to Your Audience
  9. The AIDA Model in Audience Engagement
  10. Take Advantage of FOMO
  11. Goal-Setting Frameworks
    1. SMART goals
    2. CLEAR goals
  12. Competitive Research
  13. The 5 Cs of Content Marketing
  14. The Art of Storytelling
  15. How to Diversify Your Content?
  16. Using Visuals and Illustrations Effectively
  17. Writing Engaging and Authentic Narratives
  18. Building a Community Through Content
  19. Leveraging Social Media Platforms
  20. Effective Call-to-Actions (CTAs)
    1. Types of CTAs
    2. How to Write a CTA?​
    3. Use Numbers When Possible​​
    4. Great CTA Copy Examples​
  21. Techniques for Brainstorming and Ideation
  22. Organizing and Scheduling Content
    1. What is a Social Media Calendar?
    2. The Perks of a Well-Planned Content Calendar
    3. The Mantra: “Always Schedule, Don’t Just Post!”​
  23. Measuring Content Success
    1. Social Referral Traffic: Tracking the Influence of Social Platforms
    2. Post Engagement Rate: Analyzing Interaction Levels
    3. Share of Voice (SOV): Understanding Your Brand’s Position in the Market
    4. Social Conversion Rate: Gauging the Effectiveness of Social Media Campaigns​
    5. Attracting Website Visitors and Leads: Leveraging Content to Generate Interest
    6. Attracting Future Employees: Utilizing Content as a Recruitment Tool​
  24. Real-Life Success Stories in Content Campaigns
    1. Ryanair
    2. Marvel Origins
    3. Salesforce

Testimonials

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]]> Customer Journey – From Curious To Committed https://business-explained.com/shop/customer-journey-from-curious-to-committed/ Wed, 22 May 2024 13:16:46 +0000 https://business-explained.com/?post_type=product&p=28658

PDF eBook

109

Pages

1-click download

  • Navigate key customer journey phases
  • Create impactful buyer personas
  • Employ industry-specific techniques for unforgettable experiences

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About Customer Journey – From Curious To Committed

Are you ready to craft a buyer experience that resonates deeply, establishes trust, and builds a lasting connection with your audience?

This blueprint equips you with actionable strategies for understanding and enhancing the customer journey, from curious browsers to committed customers.

‘...frontrunner in delivering top-tier digital business resources...’

‘...has been making waves with its flagship product...’

‘...consistent emphasis on simplifying complex business topics...’

‘...shaping the future of digital business learning...’

‘...valuable resource in the ever-evolving world of business education...’

Full table of contents

  1. Understanding Your Customers
    1. Customer Segmentation
    2. Analyzing Customer Behavior: Online and Offline
    3. Customer Feedback and Surveys​​
  2. Defining and Utilizing Buyer Personas
    1. Gathering Demographic Information
    2. Understanding Psychographic Details
    3. Recognizing Behavioral Traits​​
    4. Identifying Pain Points and Challenges
    5. Aligning Content with Buyer Personas
  3. Strategic Questioning to Navigate Your Business Landscape
    1. Are People Interested in Buying What We Offer?
    2. Does Your Product Fix a Client’s Issue?
    3. How Much Are Clients Ready to Pay for Our Product?​​
    4. Are We Targeting a Broad or Niche Audience?
    5. What Do Our Competitors Offer These Clients?​​
  4. Journeying with Your Customer – Key Phases
    1. Awareness
    2. Consideration
    3. Preference/Intent​​
    4. Purchase
    5. Retention​​
    6. Loyalty
    7. Re-Engagement​
  5. Industry-specific Customer Journey Insights
    1. Retail Industry
    2. Technology & Software Industry​​
    3. Healthcare Industry
    4. B2B Customer Journey
    5. Case Studies​
  6. What is Customer Journey Mapping?
    1. The Basics of Customer Journey Mapping​​
    2. Why is Customer Journey Mapping Important?
    3. Creating a Customer Journey Map​
  7. Emotional Mapping – Beyond Actions
    1. What is Emotional Mapping?
    2. Why Emotions Matter in the Customer Journey?
    3. How to Create an Emotional Map?
  8. Strategic Touchpoint Identification
    1. What Are Touchpoints?​​
    2. Why Identify Strategic Touchpoints?
    3. How to Identify Strategic Touchpoints?​
  9. Discovering Your Business – The Initial Touchpoint
    1. How Did They Find Out About You?
    2. Market Research and Customer Feedback​​
    3. Digital Footprints: Analyzing Online Interactions
    4. Which Channels and What Did They Do?
    5. Website Analytics and Customer Behavior​​​
  10. Point of Sale (POS)
    1. Understanding the Point of Sale (POS)
    2. Optimizing the POS Experience
    3. Integration of Technology at the POS​​​
  11. Post-Purchase Engagement
    1. What Happens After the Sale?
    2. Follow-Up Communications​​
    3. Encouraging Customer Feedback and Reviews
    4. Strategies for Effective Post-Purchase Engagement
    5. Loyalty Programs​​​
    6. Creating Community Engagement​​​
  12. KPIs for Monitoring Customer Journey Success
    1. Why KPIs Are Crucial?
    2. Essential Customer Journey KPIs​​​
    3. Measuring KPIs Effectively​​​
  13. Techniques and Tools for Effective Journey Mapping
    1. Why is Journey Mapping Crucial?
    2. Turning Your Touchpoints into a Cohesive Journey​​
    3. Visual Techniques in Journey Mapping
    4. Sketch
    5. Figma​​​
    6. Miro​​​​​
  14. Strategies to Optimize the Customer Journey
    1. Tailored Marketing Messages
    2. Reducing Unnecessary Steps​​
    3. Streamlining Processes
    4. Utilizing Chatbots for Immediate Responses
    5. Optimizing Website and Mobile Experience​​​
    6. Employee Training for Enhanced Customer Service
    7. User-Friendly Navigation and Content
    8. Developing a Customer-Centric Culture
    9. Implementing CRM Systems​​​
    10. Personalized Product Recommendations
  15. Successful Customer Journey Examples
    1. Apple
    2. Spotify​​
    3. TurboTax
    4. HubSpot​​​​​​

Testimonials

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Exeptional feedback from our readers




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